Our Success Stories
Our Success Stories
Case Study: Taobao Buy+ (E-Commerce)
DGene worked closely with Alibaba on its ambitious “AR project to provide commercial Light Field modelling for Alibaba’s merchant partners. Buy+ utilizes AR technology to bring consumers a futuristic shopping experience like no other; an exemplification of the concept of experiential retail. With Buy+, the expression, “what you see is what you get” is set to become reality. On Buy+, items for sale are displayed as interactive 3D holograms, and users will have access to all relevant information, from product ratings and comments to exact specifications. In addition, users will be able to interact with these products by giving commands through various gestures and movements.
Taobao Buy+ illustrates the immense potential of AR to transform the retail sector. Through AR, retailers can inculcate a new relationship between consumer and product, one characterised by interaction. By incorporating AR, consumers will be able to interact with their desired products like never before, potentially opening the door to an entirely new world of e-commerce possibilities.
DGene Visual Solutions
Case Study: Pippa’s Pan (Entertainment)
DGene has cooperated extensively with the American performing arts and modelling communities to provide them with innovative three-dimensional Light Field technology for film production. The VR movie Pippa’s Pan – one of the first of its kind – was filmed with the help of DGene’s light field capture technology. The film was a success, and DGene’s technology was integral in reproducing the most realistic characters and scenes, fully capturing the characters’ emotional expressions. Pippa’s Pan was presented at the Cannes Film Festival in 2017, marking the beginning of a new era in film and entertainment – one featuring novel AR/VR technology.
Case Study: Opera Show (Entertainment)
DGene’s light field acquisition system proved crucial in Beijing Opera actor Lan Tian’s AR-assisted opera performance, marking another breakthrough in the performing arts by integrating DGene’s technology into the age-old traditional art of Chinese opera. DGene has made it possible to bring the old and new together, performing opera classics in a futuristic, hyper-modern format.
DGene VR Live
Case Study: Events & Live Broadcast
DGene’s 360 3D VR live broadcast solutions have been widely used in news events, large-scale public events, sports events, product launches and so on, and have proven their worth across a range of different projects. These include the following:
The ShanghaiTech Symposium on Information Science and Technology (SSIST) 2017 VR Live Broadcast
• In July 2017, DGene provided a full VR live broadcast for SSIST 2017, the world’s premier AI (artificial intelligence) event.
The 7th Caixin Summit
• In December 2016, DGene provided 360 3D VR live broadcast services at the 7th Caixin Summit.
The stage play War Horse
• In May 2016, DGene lent its AR expertise to the renowned play, War Horse, providing binocular stereo technology.
