Communications During The Covid-19 Pandemic

Over the past few months, Zoom has become a ubiquitous term in the vocabularies of millions of people all over the world. As the global community retreated into our homes and governments instituted national lockdowns during an unprecedented pandemic, it became clear that the nature of communications has changed drastically. What does this mean for […]

Read More
Cultivate 12 core attributes for surviving the Covid-19 Crisis

As the coronavirus pandemic worsens, engulfing Europe, America, and India in particular, other places like Hong Kong, Malaysia, and Taiwan seem to have gotten a handle on the cases that first spread outward from China. Yet, as the global death toll passes 320,000, the prospect of a second wave in the fall is almost certain, […]

Read More
Get Your Staff Engaged – and They Are More Likely to be Happy
Get Your Staff Engaged – and They Are More Likely to be Happy

Involving your staff in meetings and your decision-making can raise your staff morale. Seven ways to make your meetings productive and engaging: Use individual stories: If you’re planning an All Staff Meeting for the beginning of the year, it would be great to have an overview of the financial results and the strategy of the […]

Read More
Guarding Brand Reputation During Covid-19

A strong brand reputation takes years to cultivate, but only minutes to crumble. An ill-timed product launch, an unexpected scandal, and even an inappropriate social media post can knock back the public’s trust in you. In this time, more than ever it is important to guard your brand reputation and reaffirm your values and identity […]

Read More
How to Hit Rather Than Miss: Tips on Improving Your Employer Branding
How to Hit Rather Than Miss: Tips on Improving Your Employer Branding

The non-personified face of your company. The message you want to convey. The keystone in the bridge between you and your target market. These describe what is possibly the most important factor in your company – your brand. However, it is not just how your brand is perceived and interpreted by your consumers that matters […]

Read More
How to Talk About Change So That Everyone Will Listen
How to Talk About Change So That Everyone Will Listen

An adaptable organisation is one that to talks about change honestly – and humbly. Here’s how to do it right. Choose Your Words with Care Transformation. Strategic shift. Re-engineering.  Renewal. Revolution. When your company is going through change, how do you talk about it? Do you call yourself a ‘change specialist’, navigator, guide or advisor? […]

Read More
Maximizing Creativity During Covid-19: A Guide for Business Leaders

During Covid-19, it feels like creativity is the last thing on our minds. Most companies are focused on simply getting by, making the best out of a bad situation, and mitigating the worst of the crisis. Yet, it is during times of crisis that creativity is most urgently needed to propel the company forward. In […]

Read More
The importance of Corporate Social Responsibility (CSR) in a time of crisis

During the early stages of the Covid-19 pandemic, the importance of corporations’ community support became crystal clear. As a globe, we faced an unprecedented level of disruption. In a democratic society, it falls on all of us to do our part to attend to the needs of the vulnerable and disadvantaged. The onus is thus […]

Read More
A primer on why you need a PR strategy if you are a startup and why you should treat it as important as your other overheads.
The Importance of PR

When the numbers and overheads are all you fixate upon in the initial stage of your start-up business, engaging in public relations is – in all likelihood – the last thing on your mind. Scrambling to cover your costs and establish your business in your target market would be your preoccupation instead, but ironically, therein […]

Read More
The Promise And Peril Of Celebrity CEO Effect
The Promise And Peril Of Celebrity CEO Effect

The popularity of a CEO is a fickle and contagious measure of a company’s performance. Enlightened leaders look to build trust to fortify their business for the long haul. The 21st century is an era of great digital disruption. Traditional media such as newspapers, magazines, and television are gradually being replaced by new digital platforms. In […]

Read More
What will the office look like in the Post-Covid world?

Videoconferencing and work-from-home arrangements have suddenly superseded the office as the primary mode of labour. Offices have been with us since the 19th century, and in the 21st century, we were gearing towards open plans that encouraged collaboration and social interaction. Covid reversed the trend – this year, offices have pivoted towards social distancing instead, […]

Read More