B2B Content Marketing During The Covid19 Crisis

“Content builds relationships. Relationships are built on trust. Trust drives revenue,” says best-selling marketing advisor, Andrew Davis. With the rise in content consumption and the need for guidance in difficult times, this is a vital period for B2B companies to revamp their content marketing. Early in 2020, Forrester released a report on the changing B2B […]

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Cultivate 12 core attributes for surviving the Covid-19 Crisis

As the coronavirus pandemic worsens, engulfing Europe, America, and India in particular, other places like Hong Kong, Malaysia, and Taiwan seem to have gotten a handle on the cases that first spread outward from China. Yet, as the global death toll passes 320,000, the prospect of a second wave in the fall is almost certain, […]

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Cultivate a customer-centric mindset In The Time Of Covid-19

Covid-19 has brought with it an onslaught of unexpected economic impacts, beginning with the February stock market crash and the International Monetary Fund’s declaration that 2020’s recession will be far worse than even that of 2009. Customers have tightened their wallets and become more frugal in their spending. Business leaders hence need to zero-in on […]

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How health and nutrition industry has fared amid COVID-19 crisis

As with any other industry, COVID-19 has had a major impact on the global supplements and health ingredients sector. But while other businesses have seen a sharp drop in demand for their products and services in light of the pandemic, there has been a rise in demand for health ingredients in 2020. Still, disruptions to […]

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How To Maintain Company Morale During Work-For-Home

Undoubtedly the future of work is at home. Or so Forbes predicted in a recent article, in response to the Covid-19 pandemic which moved millions of workers into their study rooms. They’re not the only ones suggesting that the future of work will be a hybrid one, with telecommuting speculated to emerge as a fixture […]

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Maximizing Creativity During Covid-19: A Guide for Business Leaders

During Covid-19, it feels like creativity is the last thing on our minds. Most companies are focused on simply getting by, making the best out of a bad situation, and mitigating the worst of the crisis. Yet, it is during times of crisis that creativity is most urgently needed to propel the company forward. In […]

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Tips and Tricks For Catching the Eye of a Journalist

For a PR practitioner, your most important skillset is your ability to catch the attention of a journalist. To be featured in widely-read newspapers and columns is the hallmark of a successful company with a distinct brand identity. How can you enthral a journalist quickly with your pitch? Newsworthiness A journalist’s bread-and-butter is breaking news. […]

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