case studies



To streamline and refine Fosun’s corporate communications strategy


A global communication content campaign centred on a company magazine (Fosun People) and newsletter (Outlook), with a customized layout and content tailored to each proposed design, produced in-house by the IDEA team. With a corporate magazine and newsletter, brand messaging can be streamlined and communicated effectively to employees at every level within the organisation, thus helping to inculcate a company-wide culture of clear, consistent, and capable communication – a tool integral to any business, and in any sector.


“Helena’s global experience, business acumen, and journalistic prowess have proven invaluable in helping Fosun conceptualise and execute a flawless corporate communication campaign,” said Chen Bo, head of Public Affairs of Fosun and Vice President of Foliday, an online travel booking and tourism estate management company listed on the Hong Kong stock exchange.

Helena Ma brings with her a wealth of experience and a truly cosmopolitan perspective, having lived and worked in Shanghai, China; Gothenburg, Sweden; and London, UK. Her stints in Europe and China has armed Helena with a potent blend of ancient Chinese wisdom and contemporary Western knowledge which she incorporates into business management and client project