To build awareness of Swedish brands in China
Aiming to build awareness of Swedish brands among both consumers and investors, we set out to China in April 2017 to embark on a six-day roadshow around the Yangtze River Delta region. With 12 participating Swedish companies in tow including Almi Invest, Chalmers Ventures, and the Karolinska Institute, the investment roadshow drew considerable local media attention, generating valuable awareness of growing Sino-Swedish trade and opportunities for future business opportunities. Progress was made in areas encompassing big data, artificial intelligence, fintech, education, industrial automation, telecommunication technologies, new materials and energy, with tangible results. As a direct result of the roadshow, for instance, Swedish company Stjernberg Automation AB established business contacts with Tus-Holdings, a Chinese investment company affiliated with the prestigious Tsinghua University. In addition, the roadshow paved the way for the signing of an investment agreement between Stjernberg Automation AB and Zhejiang Robotic Group.
“IDEA provided the perfect foil for our work in bridging the gap between Swedish and Chinese businesses, and we could leverage on IDEA’s perfectly balanced blend of creativity, communications expertise, and international business acumen,” said the CEO of In-Nordic AB, Jane Bao Jeppsson.