case studies

Qtum

Objectives:

  1. To build regional and global brand awareness
  2. To build media relations and secure press coverage
  3. To enhance public brand engagement through social media and other online channels

Solution:

An integrated approach that included brand communication (reinforcing Qtum’s identity as a brand and raising brand awareness), social media engagement (engaging the blockchain community on social media platforms), and media training (equipping Qtum’s top executives with the necessary skills to navigate media questions, which can often be probing and difficult). Our efforts generated considerable media coverage in prominent print and online publications such as Forbes, CoinTelegraph, BitCoin Magazine, and others; helped Qtum attain the much-coveted ‘unicorn’ status; and culminated in Qtum’s successful ICO (Initial Coin Offering) in March 2017, raising $50 million. As of January 2018, Qtum boasts a market valuation of $5 billion, a number that is only set to grow in 2019 and beyond as blockchain technology cements its foothold in an increasingly disrupted business landscape.

Testimonial:

“Helena delivered a solid job in supporting Qtum’s go-to-market strategy and PR activation through combining her solid tier 1 media knowledge with consummate messaging skill,” said Patrick Dai, founder and CEO of Qtum.

Helena Ma brings with her a wealth of experience and a truly cosmopolitan perspective, having lived and worked in Shanghai, China; Gothenburg, Sweden; and London, UK. Her stints in Europe and China has armed Helena with a potent blend of ancient Chinese wisdom and contemporary Western knowledge which she incorporates into business management and client project