case studies



  1. To build a coherent brand communication strategy and identity
  2. To build media relations and secure press coverage
  3. To build social media engagement


Espousing key values that SIEF stands for will be integral to creating a positive, credible brand identity. At IDEA, we believe that behind any great brand is a clear reason to exist, a reason for being. For effective brand communication, an organisation must first be clear on ‘why’ it does what it does, ‘what’ it does and ‘how’ it does it. As such, brand strategy for any organisation involves a multi-stage process: understanding the brand, utilising its values, and championing its values and purpose. This values-based approach to brand communication is a great way to humanise an organisation; making it relatable to its target audience.

SIEF would also benefit greatly from a robust and long-term social media engagement plan, making use of Facebook, Twitter, Instagram, LinkedIn, and other channels to raise the client’s profile and increase public awareness of SIEF and its events.


“With IDEA Communication spearheading our campaign, we know we are in good hands as SIEF seeks to extend its global footprint and provide a prestigious forum for the world’s entrepreneurs to come together and work towards a business landscape that is more inclusive and equitable,” said SIEF CEO Tony Dong, former general manager of the International Cooperation Department at Beijing Capital Group.

Helena Ma brings with her a wealth of experience and a truly cosmopolitan perspective, having lived and worked in Shanghai, China; Gothenburg, Sweden; and London, UK. Her stints in Europe and China has armed Helena with a potent blend of ancient Chinese wisdom and contemporary Western knowledge which she incorporates into business management and client project