In-Nordic AB

In -Nordic AB

Objectives: To build awareness of Swedish brands in China Solution: Aiming to build awareness of Swedish brands among both consumers and investors, we set out to China in April 2017 to embark on a six-day roadshow around the Yangtze River Delta region. With 12 participating Swedish companies in tow including Almi Invest, Chalmers Ventures, and […]

Fosun

Fosun

Objectives: To streamline and refine Fosun’s corporate communications strategy Solution: A global communication content campaign centred on a company magazine (Fosun People) and newsletter (Outlook), with a customized layout and content tailored to each proposed design, produced in-house by the IDEA team. With a corporate magazine and newsletter, brand messaging can be streamlined and communicated […]