Lanzzo

Lanzzo Case Study iDEA Communications

Objectives: To create a coherent brand identity and brand story for Lanzzo To position Lanzzo as a pioneer in the then-nonexistent ‘affordable luxury’ market segment Solution: A four-pronged, multi-faceted communications campaign that entailed: – Marketing: involving market development strategy, retail strategy and branding. – Web development: our UI/UX designers and developers worked tirelessly to build […]

Kronaby

Kronaby Case Study iDEA Communications

Objectives: To build awareness of the Kronaby brand in China Solution: A multi-pronged approach comprising media relations; digital marketing and paid content; partnerships with key opinion leaders (KOLs) and social media influencers; and event marketing. Focusing on urban individuals aged 25-50 in China’s burgeoning middle class, our campaign focused on positioning Kronaby within the ‘affordable […]