Objectives 1) To build brand awareness in expansion markets 2) To combat negative perception of UCommune as a ‘copycat’ of WeWork   Solution A three-pronged, multi-faceted approach comprising marketing, PR, and social media, we worked to portray the company as a product of Chinese innovation and ingenuity, and not a mere copy of a Western […]


BASF iDEA Communications Case Study - Media Relations & Content

Objectives: To build media relations and secure press coverage To build brand awareness. Solution: A two-pronged approach comprising a media campaign to foster relationship building and secure earned coverage, as well as a marketing campaign centred on trade shows in order to build brand awareness. IDEA’s solution comprised a two-stage process. First, it is paramount […]