SIEF

Objectives: To build a coherent brand communication strategy and identity To build media relations and secure press coverage To build social media engagement Solution: Espousing key values that SIEF stands for will be integral to creating a positive, credible brand identity. At IDEA, we believe that behind any great brand is a clear reason to […]

Swedish Spirit of Innovation

Swedish Spirit of Innovation

Objectives: To build awareness of Swedish brands in China Solution: An integrated communications strategy spanning 6 months from January to June 2017, mainly comprising community activation, content aggregation, an aggressive social media campaign, and a public event to commemorate Sweden’s National Day. The campaign culminated in a public event to celebrate Sweden’s National Day, representing […]