Objectives 1) To build brand awareness in expansion markets 2) To combat negative perception of UCommune as a ‘copycat’ of WeWork   Solution A three-pronged, multi-faceted approach comprising marketing, PR, and social media, we worked to portray the company as a product of Chinese innovation and ingenuity, and not a mere copy of a Western […]

Luxury London Properties

Wellesley Hotel, a London luxury boutique hotel.

Objectives: To build media relations and secure press coverage To build brand awareness Solution: An effective brand communication strategy. The underlying principles of good brand communication are twofold. First, it is integral that a business has a coherent ethos and identity; only with a clear identity can a brand sell its story. Second, once key […]