A purposeful platform that empowers the many charities through bridging tech, values, creativity and capital. Heart4Dream embodies the core values of transparency, care and inclusiveness and paves the way for a sustainable partnership that maximises value for both corporations and our charity partners.
53% of employees believe that companies should improve theirlives and only 9 % deliver.
Heart4Dream is a proprietary, home-grown initiative by Singapore PR Consultancy IDEA Communication. A platform to facilitate collaborative marketing and to add value to our clients’ CSR endeavours through rigorous research, analysis, strategy, and actionable campaigns. It is envisaged that Heart4Dream will become an integrated platform that will bring together our corporate clients and charity partners, the likes of which have never been seen before – a one-stop-shop for all your collaborative marketing needs.
Through intense brainstorming sessions often lasting hours, the IDEA team – consisting of writers, designers, and creatives, each with their own area of expertise and unique perspective – produces integrated campaigns for our clients, encompassing overall strategy, duration, content, and more; in line with the client’s brief. The finished product is then pitched to our clients before any further action is taken.
Upon receiving the green light from our corporate clients, we begin liaising with our charity and other not-for-profit partners, ensuring a good match between our clients’ CSR objectives and the charity, taking into account factors such as the charity’s profile, their work, and their beneficiaries.
Having found a suitable charitable partner, and with the client’s approval, campaign execution can commence. Our bespoke, tailor-made campaigns run for anywhere from 1 to 6 months, with regular monitoring, analysis, and guaranteed deliverables. Our team will track campaign progress in real time, ensuring that key objectives are met.
On Millennials and the Need for Businesses to Adapt
It is 2019, and the mood among millennials in the workforce is sombre. In an increasingly fragmented and polarised social and political landscape, many millennials are anxious and pessimistic about future prospects for social progress. In particular, many are increasingly concerned about environmental issues such as anthropogenic climate change and sustainable growth, as Arctic ice continues to melt more quickly than ever and…Read More
Helena Ma Atelier debuts solo photography exhibition with a philanthropic cause
SINGAPORE – On 19 Dec, Helena Ma debuted her provocative solo photography exhibition at The Fullerton Heritage Gallery, Singapore. Attended by notable art collectors and key business leaders from Singapore and China, the exhibition raised funds for DEBRA, an international medical research charity for “butterfly children” suffering from a rare genetic condition that causes their extremely fragile skin to tear or blister at the slightest touch….Read More
The importance of Corporate Social Responsibility (CSR) in a time of crisis
During the early stages of the Covid-19 pandemic, the importance of corporations’ community support became crystal clear. As a globe, we faced an unprecedented level of disruption. In a democratic society, it falls on all of us to do our part to attend to the needs of the vulnerable and disadvantaged. The onus is thus on profitable enterprises to attend to the importance of community support as part of their overall corporate affairs practices…Read More