industrial sectors

Aerospace and Defence

The aerospace and defence sector is, naturally, fraught with risk. With the astronomical costs of R&D and production intertwined with issues of national security, foreign policy, multi-billion-dollar weapons deals and high value employment opportunities, the industry brings with it serious scrutiny and pressure. As defence spending has fallen in traditional markets and risen in others, defence manufacturers must adapt quickly and embrace new technologies.

Communications in the Aerospace and Defence sector is tricky. Reputation management, vis-à-vis both governments and local stakeholders, is paramount. CSR (corporate social responsibility) can be an important tool for an industry that is often perceived as distant from the general public; CSR can build bridges between a disenchanted public unhappy with the much-maligned ‘military-industrial complex’. Event support to CSR requires a communications specialist; a safe pair of hands with real sector experience. That’s us.

At IDEA, we have the requisite knowledge and the network for the biggest stories. Across our network from Europe to the Middle East to the US, our specialists know how to get your message across to your stakeholders and potential customers. Whether it’s DSEI or IDEX; the Paris Air Show or Dubai Air Show – we’ll be on-site, having the right conversations, delivering the right messages, driving business success.

Helena Ma brings with her a wealth of experience and a truly cosmopolitan perspective, having lived and worked in Shanghai, China; Gothenburg, Sweden; and London, UK. Her stints in Europe and China has armed Helena with a potent blend of ancient Chinese wisdom and contemporary Western knowledge which she incorporates into business management and client project