industrial sectors

Consumer Brands

The digital landscape has revolutionised the landscape for consumer brands the world over. Increasingly, brick-and-mortar stores have been supplanted by e-commerce platforms, while some companies have pioneered ‘experiential retail’. Consumer brands must act and react quickly to these changes, as customer loyalties can be shattered as quickly as they are built.

Today, companies in consumer sectors are looking to identify trends and capitalize on growth in emerging markets. Consumer brands have traditionally looked to innovate as a source of growth, and now, they are trying newer and bolder strategies than ever. Kronaby’s innovative smartwatches are an exemplification of innovation in the consumer brands sector.

As more and more people want to be entrepreneurs, new brands are launching every day, and the market is in constant flux and diversification. Your brand must stay at the forefront of people’s minds. Only relevant and innovative brands cut through the noise.

Here’s what we do: We create and drive conversations – conversations about your brand – in any language, in any country, at any time. How? As communications professionals, we understand audiences and what makes them tick. We understand the habits that drive them to make a purchase. We understand how to create stories that speak to your customers. We understand your principles, your messaging, and what your brand stands for. We do not simply create advertisements – we create conversation that engages. We do not just deliver messages – we magnify them and create an impact that will resonate with your audience. At IDEA, we help you forge meaningful and emotional connections between you and your audience, and take your products to market.

Helena Ma brings with her a wealth of experience and a truly cosmopolitan perspective, having lived and worked in Shanghai, China; Gothenburg, Sweden; and London, UK. Her stints in Europe and China has armed Helena with a potent blend of ancient Chinese wisdom and contemporary Western knowledge which she incorporates into business management and client project