The Healthcare sector is sensitive, demanding, and tricky, to put it lightly. A key challenge is to deliver the right local message about global industry issues. From a global perspective, the scale of the problem becomes evident: companies must navigate different obstacles across different countries. Drug legislation, for instance, can be a formidable foe. In many countries, drug advertising is outlawed completely; in developing countries, the private market is dominant. In the US, the biggest market, accessibility, affordability and new medical technologies dominate the agenda.
On top of this, pharmaceutical companies often find themselves having to lobby cash-strapped governments for funding, while attempting to justify massive R&D budgets to dissatisfied shareholders. There’s also the small matter of hospitals and patients – conveying the right message to the right audience can be difficult. Health crises are yet another challenge; managing public perceptions and assuaging fears is no easy feat.
We know how. We’ve done it before and we’ll do it again for you.