industrial sectors

Professional Services

In the world of professional services, competition is brutal. Organisations do not have the luxury of resting on their laurels, and getting yourself heard over the noise can be particularly challenging. With the domination of global giants across multiple professional services disciplines such as the various ‘Big Four’ cabals, smaller organisations in the sector can find themselves struggling. Fret not – IDEA is here.

In such a diverse sector encompassing anything from small boutique advisory firms to multinational corporate organisations, particular care must be taken in order to identify a tailored, nuanced approach for each client, making sure to deliver exactly the right messages at the right time, to the right audience. And for this, you need a partner; an accomplished – ‘competent’ just isn’t good enough – communications partner with intimate knowledge of the industry and a proven track record. That’s us.

We develop strategy that works. We ideate. We excel at public and investor relations, executive visibility, crisis communications and high level events management. At IDEA, our team of consummate PR operators have been putting our clients in the headlines for years.

Helena Ma brings with her a wealth of experience and a truly cosmopolitan perspective, having lived and worked in Shanghai, China; Gothenburg, Sweden; and London, UK. Her stints in Europe and China has armed Helena with a potent blend of ancient Chinese wisdom and contemporary Western knowledge which she incorporates into business management and client project