industrial sectors

Travel and Tourism

At its core, successful travel and tourism companies leverage on one of the most fundamental of human needs – the desire to feel at home; to belong. Done right, a successful travel and tourism company knows how to evoke feelings of belonging; a home away from home. Today, however, the travel and tourism sector is faced with the modern challenges – as well as the opportunities – that technology provides. In a world characterised by the inexorable pace of technological change and disruption, can the sector innovate and evolve? 

In recent years, the inception of revolutionary technologies such as artificial intelligence (AI) and the internet of things (IoT) means that companies must now confront the challenge of digitalisation, and find a novel niche for their business.

With the online revolution, we have all become travel agents, able to create our wildest vacation fantasies from an infinite selection of possibilities at a click. When things go right, this provides unparalleled convenience and a dream holiday that feels like home away from home.

When things go wrong, however, social and digital channels make us the loudest critics. Therefore, for companies, effective engagement is vital. Delivering your message, your point of view through the right channels can build your brand, or avoid a crisis. If a crisis presents itself, effective engagement can put out fires and restore reputations.

We understand you – your business as well as your customers. We know how to make your message heard by the right people and at the right time. Building strategies on engagement and information, and fuelled by our multi-lingual, multi-talented team of creatives, we speak to your customers in their own language, wherever they are.

Helena Ma brings with her a wealth of experience and a truly cosmopolitan perspective, having lived and worked in Shanghai, China; Gothenburg, Sweden; and London, UK. Her stints in Europe and China has armed Helena with a potent blend of ancient Chinese wisdom and contemporary Western knowledge which she incorporates into business management and client project