IDEA Communication Adopts Cloud-Sharing Solution to Maximise Operational Efficiency and Empower Learning

Singapore-based PR agency harnesses the power of technology to enhance client service.

Singapore-based PR agency IDEA Communication has implemented Taiwanese firm Synology’s decentralized data-sharing and cloud-storage system as part of the company’s efforts to streamline cross-function, territory and account operations, and enhance client-servicing capacity.

Lauded as a “long-time leader in the small business and home NAS (network-attached storage) arena” by product review website Wirecutter, Synology specializes in NAS appliances, namely: the DiskStation for desktop models, FlashStation for all-flash models, and RackStation for rack-mounted models.

With its products distributed worldwide, the company has been thriving globally by offering high-quality custom-built solutions to customers across numerous industries. By aligning itself with the best and brightest in the tech world, IDEA Communication hopes to harness Synology’s superior technology to further enhance the strength of the services it provides all clients.

Business Finance, accounting, contract, advisor investment consulting marketing plan for the company with using tablet and computer technology in analysis.

“In line with our customer-first, digital-led strategy, we have decided to invest in IT implementation to enhance our client-servicing capacity, as well as cross-function and account servicing flexibility. By creating a culture that encourages information exchange, we want to build an environment that maximizes creativity and the potential of each of our team members” said Helena Ma, founder and Managing Director of IDEA Communication.

“We are currently going through an IT change implementation and all team members will be allowed access to our vast library of literature, resources and tools to boost their work morale, empower them to reach their full potential and ensure undisrupted learning even in a work-from-home setting,” Ma adds.

Founded upon the ethos of maximizing commercial value for a wide variety of brands through transformative communication, IDEA Communication is confident that the adoption of Synology’s upgraded data-sharing system will assist the agency in disseminating information to stakeholders involved the same projects or functions in an inclusive and efficient way.

Taking into consideration the effects of COVID-19 and the requirement for the rapid growth of digitalisation, implementing Synology’s services into IDEA Communication’s organisation system will  afford the agency the increased efficiency and accessibility needed to create content and fulfil its obligations to its clientele, while at the same time providing organisation members capability and competency to produce high-quality results with ease.


About IDEA Communication

IDEA Communication is a leading PR and communications firm based in Singapore. The firm takes pride in providing top-of-the-line services to cater to every client’s needs. Valuing integrity, collaboration, sustainability and innovation in PR and communication work, IDEA Communication strives to constantly adapt and evolve to optimize its results in every possible aspect. IDEA stands for Integrity, Diversity, Evolution and Adaptability — values that are practiced without exception in the organisation.


About Synology

Founded in 2000, Synology’s mission is to provide a blend of pioneering expertise and considerable experience by offering customized solutions to customers across multiple industries worldwide. The company provides a seamless and secure way to migrate, scale and manage customers’ businesses. Ensuring that every user’s data sharing and archival system is protected and scaled to accommodate the exponential data growth of the digital world, Synology is committed to aiding the transformation of how businesses manage their data.

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