Thomson Reuters Video News Release
A Video News Release (VNR) is a highly efficient and cost effective way for a brand to get information or video out to a large number of global broadcasters. It’s a chance for an organization to tell its story using a professional production team that will tailor their message, while still keeping it newsworthy.
The content can be in the form of raw footage, soundbites and interviews, photography or a preproduced video package with an accompanying script. The production team films the material, edits it into a digestible piece of video and sends it out to TV and online broadcasters for immediate use. Once produced, this footage is for clients to use on their website or other marketing materials. Reuters is the MOST TRUSTED AND RESPECTED content provider in the world and reaches over 1 billion people a day.