BASF iDEA Communications Case Study - Media Relations & Content
BASF

Objectives: To build media relations and secure press coverage To build brand awareness. Solution: A two-pronged approach comprising a media campaign to foster relationship building and secure earned coverage, as well as a marketing campaign centred on trade shows in order to build brand awareness. IDEA’s solution comprised a two-stage process. First, it is paramount […]

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Chongqing Connectivity Initiative
Chongqing Connectivity Initiative (CCI)

Objectives: To build public awareness of the CCI To improve public perception of the CCI Solution: Securing media coverage in reputable media titles was a key objective in IDEA Communication’s campaign for the CCI. IDEA’s multilingual team of writers and designers produced a 14-page collateral on the CCI, painstakingly written in both Mandarin and English. […]

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Fosun
Fosun

Objectives: To streamline and refine Fosun’s corporate communications strategy Solution: A global communication content campaign centred on a company magazine (Fosun People) and newsletter (Outlook), with a customized layout and content tailored to each proposed design, produced in-house by the IDEA team. With a corporate magazine and newsletter, brand messaging can be streamlined and communicated […]

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In -Nordic AB
In-Nordic AB

Objectives: To build awareness of Swedish brands in China Solution: Aiming to build awareness of Swedish brands among both consumers and investors, we set out to China in April 2017 to embark on a six-day roadshow around the Yangtze River Delta region. With 12 participating Swedish companies in tow including Almi Invest, Chalmers Ventures, and […]

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Kronaby Case Study iDEA Communications
Kronaby

Objectives: To build awareness of the Kronaby brand in China Solution: A multi-pronged approach comprising media relations; digital marketing and paid content; partnerships with key opinion leaders (KOLs) and social media influencers; and event marketing. Focusing on urban individuals aged 25-50 in China’s burgeoning middle class, our campaign focused on positioning Kronaby within the ‘affordable […]

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Lanzzo Case Study iDEA Communications
Lanzzo

Objectives: To create a coherent brand identity and brand story for Lanzzo To position Lanzzo as a pioneer in the then-nonexistent ‘affordable luxury’ market segment Solution: A four-pronged, multi-faceted communications campaign that entailed: – Marketing: involving market development strategy, retail strategy and branding. – Web development: our UI/UX designers and developers worked tirelessly to build […]

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Wellesley Hotel, a London luxury boutique hotel.
Luxury London Properties

Objectives: To build media relations and secure press coverage To build brand awareness Solution: An effective brand communication strategy. The underlying principles of good brand communication are twofold. First, it is integral that a business has a coherent ethos and identity; only with a clear identity can a brand sell its story. Second, once key […]

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Qtum
Qtum

Objectives: To build regional and global brand awareness To build media relations and secure press coverage To enhance public brand engagement through social media and other online channels Solution: An integrated approach that included brand communication (reinforcing Qtum’s identity as a brand and raising brand awareness), social media engagement (engaging the blockchain community on social […]

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SIEF

Objectives: To build a coherent brand communication strategy and identity To build media relations and secure press coverage To build social media engagement Solution: Espousing key values that SIEF stands for will be integral to creating a positive, credible brand identity. At IDEA, we believe that behind any great brand is a clear reason to […]

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Silot

Objectives: To build a coherent brand identity and key message(s) To secure positive media coverage and combat negative perception of blockchain start-ups To build brand awareness Solution: A multi-pronged, multi-stage strategy underpinned by strong brand communication – encompassing brand messaging, managing brand perception, and brand differentiation – and B2B marketing. Paramount to this strategy was […]

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Swedish Spirit of Innovation
Swedish Spirit of Innovation

Objectives: To build awareness of Swedish brands in China Solution: An integrated communications strategy spanning 6 months from January to June 2017, mainly comprising community activation, content aggregation, an aggressive social media campaign, and a public event to commemorate Sweden’s National Day. The campaign culminated in a public event to celebrate Sweden’s National Day, representing […]

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UCommune

Objectives 1) To build brand awareness in expansion markets 2) To combat negative perception of UCommune as a ‘copycat’ of WeWork   Solution A three-pronged, multi-faceted approach comprising marketing, PR, and social media, we worked to portray the company as a product of Chinese innovation and ingenuity, and not a mere copy of a Western […]

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Volvo Cars

Objectives: To enhance Volvo’s corporate communications strategy in the APAC region Solution: Deploying the emotive power of discourse, iDEA Communication arranged for one of Volvo Cars’ top executives in Asia – President of Volvo Cars APAC, Yuan Xiaolin – to give a speech during the Lunar New Year, an occasion of immense significance to Volvo’s […]

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Volvo Cars

Objectives: To enhance Volvo’s corporate communications strategy in the APAC region Solution: Deploying the emotive power of discourse, iDEA Communication arranged for one of Volvo Cars’ top executives in Asia – President of Volvo Cars APAC, Yuan Xiaolin – to give a speech during the Lunar New Year, an occasion of immense significance to Volvo’s […]

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BASF iDEA Communications Case Study - Media Relations & Content
BASF

Objectives: To build media relations and secure press coverage To build brand awareness. Solution: A two-pronged approach comprising a media campaign to foster relationship building and secure earned coverage, as well as a marketing campaign centred on trade shows in order to build brand awareness. IDEA’s solution comprised a two-stage process. First, it is paramount […]

Read More
UCommune

Objectives 1) To build brand awareness in expansion markets 2) To combat negative perception of UCommune as a ‘copycat’ of WeWork   Solution A three-pronged, multi-faceted approach comprising marketing, PR, and social media, we worked to portray the company as a product of Chinese innovation and ingenuity, and not a mere copy of a Western […]

Read More
Qtum
Qtum

Objectives: To build regional and global brand awareness To build media relations and secure press coverage To enhance public brand engagement through social media and other online channels Solution: An integrated approach that included brand communication (reinforcing Qtum’s identity as a brand and raising brand awareness), social media engagement (engaging the blockchain community on social […]

Read More
Silot

Objectives: To build a coherent brand identity and key message(s) To secure positive media coverage and combat negative perception of blockchain start-ups To build brand awareness Solution: A multi-pronged, multi-stage strategy underpinned by strong brand communication – encompassing brand messaging, managing brand perception, and brand differentiation – and B2B marketing. Paramount to this strategy was […]

Read More
UCommune

Objectives 1) To build brand awareness in expansion markets 2) To combat negative perception of UCommune as a ‘copycat’ of WeWork   Solution A three-pronged, multi-faceted approach comprising marketing, PR, and social media, we worked to portray the company as a product of Chinese innovation and ingenuity, and not a mere copy of a Western […]

Read More
SIEF

Objectives: To build a coherent brand communication strategy and identity To build media relations and secure press coverage To build social media engagement Solution: Espousing key values that SIEF stands for will be integral to creating a positive, credible brand identity. At IDEA, we believe that behind any great brand is a clear reason to […]

Read More
Swedish Spirit of Innovation
Swedish Spirit of Innovation

Objectives: To build awareness of Swedish brands in China Solution: An integrated communications strategy spanning 6 months from January to June 2017, mainly comprising community activation, content aggregation, an aggressive social media campaign, and a public event to commemorate Sweden’s National Day. The campaign culminated in a public event to celebrate Sweden’s National Day, representing […]

Read More
Kronaby Case Study iDEA Communications
Kronaby

Objectives: To build awareness of the Kronaby brand in China Solution: A multi-pronged approach comprising media relations; digital marketing and paid content; partnerships with key opinion leaders (KOLs) and social media influencers; and event marketing. Focusing on urban individuals aged 25-50 in China’s burgeoning middle class, our campaign focused on positioning Kronaby within the ‘affordable […]

Read More
Lanzzo Case Study iDEA Communications
Lanzzo

Objectives: To create a coherent brand identity and brand story for Lanzzo To position Lanzzo as a pioneer in the then-nonexistent ‘affordable luxury’ market segment Solution: A four-pronged, multi-faceted communications campaign that entailed: – Marketing: involving market development strategy, retail strategy and branding. – Web development: our UI/UX designers and developers worked tirelessly to build […]

Read More
Qtum
Qtum

Objectives: To build regional and global brand awareness To build media relations and secure press coverage To enhance public brand engagement through social media and other online channels Solution: An integrated approach that included brand communication (reinforcing Qtum’s identity as a brand and raising brand awareness), social media engagement (engaging the blockchain community on social […]

Read More
Silot

Objectives: To build a coherent brand identity and key message(s) To secure positive media coverage and combat negative perception of blockchain start-ups To build brand awareness Solution: A multi-pronged, multi-stage strategy underpinned by strong brand communication – encompassing brand messaging, managing brand perception, and brand differentiation – and B2B marketing. Paramount to this strategy was […]

Read More
Wellesley Hotel, a London luxury boutique hotel.
Luxury London Properties

Objectives: To build media relations and secure press coverage To build brand awareness Solution: An effective brand communication strategy. The underlying principles of good brand communication are twofold. First, it is integral that a business has a coherent ethos and identity; only with a clear identity can a brand sell its story. Second, once key […]

Read More
UCommune

Objectives 1) To build brand awareness in expansion markets 2) To combat negative perception of UCommune as a ‘copycat’ of WeWork   Solution A three-pronged, multi-faceted approach comprising marketing, PR, and social media, we worked to portray the company as a product of Chinese innovation and ingenuity, and not a mere copy of a Western […]

Read More
Fosun
Fosun

Objectives: To streamline and refine Fosun’s corporate communications strategy Solution: A global communication content campaign centred on a company magazine (Fosun People) and newsletter (Outlook), with a customized layout and content tailored to each proposed design, produced in-house by the IDEA team. With a corporate magazine and newsletter, brand messaging can be streamlined and communicated […]

Read More
In -Nordic AB
In-Nordic AB

Objectives: To build awareness of Swedish brands in China Solution: Aiming to build awareness of Swedish brands among both consumers and investors, we set out to China in April 2017 to embark on a six-day roadshow around the Yangtze River Delta region. With 12 participating Swedish companies in tow including Almi Invest, Chalmers Ventures, and […]

Read More
Helena Ma brings with her a wealth of experience and a truly cosmopolitan perspective, having lived and worked in Shanghai, China; Gothenburg, Sweden; and London, UK. Her stints in Europe and China has armed Helena with a potent blend of ancient Chinese wisdom and contemporary Western knowledge which she incorporates into business management and client project